Build a Jewelry Business That
Consistently Gets
Sales
The Jewelry Business Playbook
A step-by-step masterclass for jewelry designers who are tired of guessing and ready to build a business that consistently generates sales.
No gatekeeping. Just 17 years of real experience building jewelry businesses, selling in Nordstrom, launching collections, and learning the lessons that can save you years of trial and error.
Price Your Jewelry
✳︎
Find Your Customers
✳︎
Sell Wholesale
✳︎
Find Suppliers
✳︎
Master Email Marketing
✳︎
Learn How to Launch
✳︎
Build Multiple Revenue Streams
✳︎
Find Customers
Price Your Jewelry ✳︎ Find Your Customers ✳︎ Sell Wholesale ✳︎ Find Suppliers ✳︎ Master Email Marketing ✳︎ Learn How to Launch ✳︎ Build Multiple Revenue Streams ✳︎ Find Customers
Learn from someone who’s already figured it out.
Seventeen years ago, I started my first jewelry business from my bedroom floor with no roadmap, no mentor, and no idea how to consistently get sales.
For five years, I learned through trial and error, making just about every mistake you can make.
Then everything changed.
After rebranding into Pretty Perfect Style, I:
✓ Sold in consecutive Nordstrom Pop-Up Shops
✓ Built a community of 30,000+ followers
✓ Hosted weekly sold-out launches
✓ Shipped thousands of orders across the country
Now I'm sharing everything I spent 17 years learning—so you don't have to figure it out the hard way.
2010
❌ Making jewelry I loved...
❌ Hardly making any sales
❌ No mentor
❌ No roadmap
❌ Learning everything the hard way
2024
✅ Sold in Nordstrom
✅ 30,000+ community
✅ Hundreds of jewelry launches
✅ Multiple revenue streams
✅ A proven system
It took me 17 years to learn these lessons.
I’m teaching them to you in one masterclass.
HERE'S EVERYTHING YOU'LL LEARN
1. BUILD YOUR FOUNDATION
Stop guessing and randomly making jewelry. Build your business on the right foundation from day one.
Inside this section you'll learn:
✔ Choosing your jewelry niche
✔ Shopify vs. Etsy (and why I left Etsy after one month)
✔ How to price your jewelry for profit
✔ Where to find reliable suppliers
✔ How to test metals before buying in bulk
✔ Creating collections customers actually want
After this section, you'll know...
✓ Exactly where to source your materials
✓ How to confidently price your jewelry
✓ Which platform is right for your business
✓ How to avoid beginner mistakes
2. GET THE SALE
Learn how to consistently attract customers and generate sales.
Inside this section you'll learn:
✔ My 12 Laws of Instagram
✔ Email Marketing
✔ Launch Strategy
✔ Sales & Discount Strategy
✔ Weekly vs Monthly launches
✔ Growing an audience that buys
After this section, you'll know...
✓ What to post
✓ When to launch
✓ When to discount
✓ How to build an email list
✓ How to drive consistent sales
3.MULTIPLE REVENUE STREAMS
Stop relying on one way to make money
Inside this section, you'll learn:
✔ Vendor Events
✔ Wholesale
✔ Jewelry Parties
✔ Pop-Ups
✔ Influencer Marketing
✔ UGC
✔ Partnerships
After this section, you'll know...
✓ What to post
✓ When to launch
✓ When to discount
✓ How to build an email list
✓ How to drive consistent sales
4.AVOID EXPENSIVE MISTAKES
Learn from mine instead of making your own.
Inside this section, you'll learn:
✔ Inventory mistakes
✔ Cash flow mistakes
✔ Pricing mistakes
✔ Marketing mistakes
✔ Biggest lessons from 17 years
After this section, you'll know...
✓ What NOT to do
✓ Where to save money
✓ How to avoid costly setbacks
✓ How to grow with confidence
Making Beautiful Jewelry Isn't Enough
If It Isn't Selling.
You can make the most beautiful jewelry in the world, but if you don't know how to price it, market it, and get it in front of the right customers, you'll always struggle to make consistent sales.
BONUSES
Plus, You’ll Also Receive
The Ultimate Jewelry
Supplier Directory
Skip years of trial and error with my personal supplier directory, featuring my favorite vendors for beads, findings & gemstones.
$49 FREE
Private Jewelry Designers Community
Connect with other jewelry designers in our private skook community. Ask questions, celebrate wins, get feedback, and continue learning long after you finish the masterclass.
$197 FREE
Jewelry Business Workbook
Follow along with every lesson using guided worksheets designed to help you take action—not just take notes.
$29 FREE
Jewelry Launch Planner
Plan your next collection launch with the same framework I used to create excitement, drive traffic, and generate consistent sales.
$49 FREE
Live Group Q&A with Monica
Get your questions answered live and receive personalized feedback on your jewelry business during our exclusive post-launch Q&A.
ONLY ELIGIBLE WITH ENROLLMENT BY 8/13/2026.
$99 FREE
Lifetime Access
Watch the masterclass whenever you need a refresher. Come back before launches, wholesale meetings, or vendor events—your access never expires.
$297 FREE
Total Bonus Value $720
Launch Day Special $99
Regular Price $139
Save $40 when you enroll on launch day.
You're Not Just Buying a Course; you're joining a community of jewelry designers who are building their businesses alongside you!
Ask questions, celebrate wins, get feedback, and learn from designers who understand exactly where you are.
Plus, everyone who enrolls by August 13 gets access to a live Q&A where you can ask me your specific questions.
Helping Jewelry Designers Build Better Businesses
This Masterclass is for you if…
You're making beautiful jewelry but struggling to make consistent sales.
You're tired of guessing what marketing strategy actually works.
You want to stop relying on friends and family to buy your jewelry.
You're ready to build a real business—not just a hobby.
You've been watching other jewelry designers grow while you're stuck.
You're willing to implement what you learn.
Warning: This is NOT a jewelry-making class. This is a class for learning how to create a profitable business with the jewelry you already know how to make. If you're expecting overnight success or hoping that making beautiful jewelry alone will build a profitable business, this masterclass isn't for you. I'm going to challenge you to think differently, market differently, and take action. The designers who get the best results are the ones who implement what they learn.
Hey, I'm Monica.
In 2009, I started my first jewelry business with no roadmap, no mentor, and plenty of expensive mistakes.
Over the next 17 years, I figured out what actually creates consistent sales, and what doesn't.
I've sold in Nordstrom Pop-Up Shops, built a community of over 30,000 jewelry lovers, and shipped thousands of orders to customers across the country and internationally.
Now I'm sharing everything I wish someone had taught me when I started, so you can skip years of trial and error and build a jewelry business that actually pays you back.
That's exactly why I created The Jewelry Business Playbook.
